Analysis Brand Awareness and Brand Trust to Purchase Decision (Case Study: PT. MountAqua Kruenggukuh, AcehProvince)

Megasari Gusandra Saragih; Elfitra Desy Surya;

Abstract

This study aims to test brand awareness and brand trust to purchase decision of Mount Aqua in PT. Mount Aqua Kruenggeukuh Aceh Province. The data used in this research are 125 consumers of Mount Aqua in PT. Mount Aqua Kruenggeukuh Aceh Province with the kind of quantitative research and primary data source.The analysis tool used is Structural Equation Modeling (SEM) using AMOS-20 (Analysis of Moment Structure). The results showed that brand awareness significantly influence the purchase decision of Mount Aqua in PT. Mount Aqua Kruenggeukuh Aceh Province. Brand trust has significant influence to purchase decision of Mount Aqua in PT. Mount Aqua Kruenggeukuh Aceh Province.