PENINGKATAN TINJAUAN ASPEK HUKUM ISLAM DALAM ILMU PEMASARAN MARKETING

  • Fitri Rafianti Universitas Pembangunan Panca Budi
  • Husni Muharam Ritonga Universitas Pembangunan Panca Budi
  • Dewi Nurmasari Pane Universitas Pembangunan Panca Budi

Abstract

Based on the development of spiritual marketing knowledge, it is achieved when a business that we can provide happiness, honesty and justice runs, whatever field we are in does not conflict with Islamic principles. The characteristics of Islamic marketing are: Rabbaniyyah, Akhlaqiyah, Al-waqiyyah, and human. The implementation of Sharia Marketing is carried out when nine ethical marketing can be realized, namely: piety, Siddiq, Al-Adl, Khidmah, Al-Amanah, Su'uzh-Zahn, Ghibah, and Riswah. Conventional marketing is value-free marketing and not value-based on divine values in all marketing activities, marketers only focus on achieving the targets set by the seller. In Islamic marketing, it is a must that every marketing activity is always supervised by Allah, then be careful in maintaining marketing activities

References

Ahzeri, Bursya. 2011. Corporate Social Responbility dari Voluntary menjadi Mandotary. Jakarta: Pers Raja Grafindo.
Andi, Sri dan Nurdyana Tadjuddin. 2018. Hukum Perlindungan Konsumen. Jakarta: Mitra Wacanna Media.
Bambang Subandi, Etika Bisnis Islam, Edisi Pertama. (Surabaya: Pers Uin Sunan Ampel, 2014)
Brown, Duncan dan Hayes, Pemasaran Influencer; Siapa yang Benar-Benar Mempengaruhi Pelanggan Anda, (2008)
Faisal Badroen, Etika Bisnis Dalam Islam (Jakarta: Kencana, 2007)
Hermawan Kertajaya dan Muhammad Syakir Sula, Pemasaran Syariah, (Bandung: Pt Mizan Pustaka, 2006), 67.
Hendro Sigit, Etika Bisnis Modern: Pendekatan Pemangku Kepentingan, (Yogyakarta: Upp StimYkpn, 2012), 13
Herry Sutanto, Khaerul Umam, Manajemen Pemasaran Bank Syariah, (Bandung: CV Pustaka Setia, 2013), h. 80.
Hulwati, Transaksi Saham di Pasar Modal Indonesia Perspektif Hukum Ekonomi Islam, (Yogyakarta: UII Press,2001)
Muhammad Abd Mannan, Teori dan Praktek Ekonomi Islam, (Yogyakarta: Dana Bakti Wakaf, 1993)
Muhammad Saifullah, Etika Bisnis Islam dalam Praktek Bisnis Rasulullah, Jurnal Walisongo, Vol. 19, No. 1, Mei 2011
Said Agil Husin Al-Munawar, Hukum Islam dan Popularitas Sosial, (Jakarta: PT. Penamadani, 2004)
Sidharta. 2006, Hukum Perlindungan Konsumen Indonesia. Jakarta: PT. Gramedia Widiasarana Indonesia.
Siwati, Sri. 2013, Etika dan Hukum Kesehatan Dalam Perspektif Undang-Undang Kesehatan. Jakarta: Raja Gravindopersada
Sudarsono, Etika Islam Tentang Kenakalan Remaja, (Jakarta: Bina Aksara, 1989)
Yakzan Hamzah dan Hamzah Hafied, Etika Bisnis Islam, (Makassar: Kretatupa, 2014)
Yusuf Qordhawi, Norma dan Etika Ekonomi Islam, (Jakarta: Gema Insani, 1997)
http://jabar.tribunnews.com/2018/03/28/bongkar-habis-deddy-corbuzier-sebut-bisnis-endorseartis-ternyata-penipuan-ini-pengakuannya?page=all, (28 Maret 2018)
http://Wearesocial.com 2019
http://Pemasaran Etika,” en.wikipedia.org, diakses 17 Juli,
https://en.wikipedia.org/Wiki/Marketing_Ethics.
https://ekonomi.okezone.com/, diakses 30 Juli 2019,
https://economy.okezone.com/read/2008/04/21/23/102551/sekuat-apa-pengaruh-influencer
https://mashmoshem.co.id/ide-bisnis-kosmetik/
https://www.liputan6.com/news/read/4324739/special-content-berkaca-kepada-kasus-anji- perlukah-kode-etik-untuk-influencer 09 agustus 2021
Published
2022-03-16
How to Cite
RAFIANTI, Fitri; RITONGA, Husni Muharam; PANE, Dewi Nurmasari. PENINGKATAN TINJAUAN ASPEK HUKUM ISLAM DALAM ILMU PEMASARAN MARKETING. Seminar Nasional Sosial Sains dan Teknologi Halal, [S.l.], p. 110-119, mar. 2022. Available at: <https://jurnal.pancabudi.ac.id/index.php/halal/article/view/4124>. Date accessed: 22 may 2024.
Issue
Section
Articles