PENINGKATAN TINJAUAN ASPEK HUKUM ISLAM DALAM ILMU PEMASARAN MARKETING

  • Fitri Rafianti Universitas Pembangunan Panca Budi
  • Husni Muharam Ritonga Universitas Pembangunan Panca Budi
  • Dewi Nurmasari Pane Universitas Pembangunan Panca Budi

Abstract

Based on the development of spiritual marketing knowledge, it is achieved when a business that we can provide happiness, honesty and justice runs, whatever field we are in does not conflict with Islamic principles. The characteristics of Islamic marketing are: Rabbaniyyah, Akhlaqiyah, Al-waqiyyah, and human. The implementation of Sharia Marketing is carried out when nine ethical marketing can be realized, namely: piety, Siddiq, Al-Adl, Khidmah, Al-Amanah, Su'uzh-Zahn, Ghibah, and Riswah. Conventional marketing is value-free marketing and not value-based on divine values in all marketing activities, marketers only focus on achieving the targets set by the seller. In Islamic marketing, it is a must that every marketing activity is always supervised by Allah, then be careful in maintaining marketing activities

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Published
2022-03-16
How to Cite
RAFIANTI, Fitri; RITONGA, Husni Muharam; PANE, Dewi Nurmasari. PENINGKATAN TINJAUAN ASPEK HUKUM ISLAM DALAM ILMU PEMASARAN MARKETING. Seminar Nasional Sosial Sains dan Teknologi Halal, [S.l.], p. 110-119, mar. 2022. Available at: <https://jurnal.pancabudi.ac.id/index.php/halal/article/view/4124>. Date accessed: 28 mar. 2024.
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