PENINGKATAN TINJAUAN ASPEK HUKUM ISLAM DALAM ILMU PEMASARAN MARKETING

Abstract

Based on the development of spiritual marketing knowledge, it is achieved when a business that we can provide happiness, honesty and justice runs, whatever field we are in does not conflict with Islamic principles. The characteristics of Islamic marketing are: Rabbaniyyah, Akhlaqiyah, Al-waqiyyah, and human. The implementation of Sharia Marketing is carried out when nine ethical marketing can be realized, namely: piety, Siddiq, Al-Adl, Khidmah, Al-Amanah, Su'uzh-Zahn, Ghibah, and Riswah. Conventional marketing is value-free marketing and not value-based on divine values in all marketing activities, marketers only focus on achieving the targets set by the seller. In Islamic marketing, it is a must that every marketing activity is always supervised by Allah, then be careful in maintaining marketing activities