FACTORS AFFECTING THE DEVELOPMENT OF THE CREATIVE INDUSTRY IN KOTA PARI VILLAGE, SERDANG BEDAGAI REGENCY

Suwarno Suwarno; Darmilisani Darmilisani; Mira Yosefa

Suwarno Suwarno Universitas Pembangunan Panca Budi
Darmilisani Darmilisani Universitas Pembangunan Panca Budi
Mira Yosefa Universitas Pembangunan Panca Budi

Abstract

This research was conducted to determine and analyze the factors that influence the development of the creative industry. The research location is in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency. The sample in this study is a community of business actors totaling 30 people. The analysis method used is multiple linear regression analysis and the calculation is assisted by the SPSS application version 25. The results showed that partially and simultaneously the Workforce Owned (X₁), Technology Capabilities Owned (X₂), Easy Access to Communication (X₃), Creativity Owned (X₄) and Social Media (X₅) had a positive and significant effect on the Development of the Creative Industry (Y) with a percentage of influence of 54.3% .

Author Biographies

Suwarno Suwarno, Universitas Pembangunan Panca Budi

Management Department

Darmilisani Darmilisani, Universitas Pembangunan Panca Budi

Management Department

Mira Yosefa, Universitas Pembangunan Panca Budi

Management Department

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