ANALYSIS OF THE INFLUENCE OF THE  CREATIVE ECONOMY ON THE ECONOMY OF THE  PEOPLE OF PEMATANG SERAI VILLAGE,  TANJUNG PURA DISTRICT, LANGKAT REGENCY  THROUGH HUMAN RESOURCE MANAGEMENT

Erwansyah Erwansyah; Wilchan Robain; Mira Siregar

Erwansyah Erwansyah University Pembangunan Panca Budi Medan
Wilchan Robain University Pembangunan Panca Budi Medan
Mira Siregar University Pembangunan Panca Budi Medan

Abstract

The current economic era is called the era of the creative economy. This study aims to analyze the influence of the creative economy on the community's economy through human resource management. The research location is in Pematang Serai Village, Tanjung Pura District, Langkat Regency. This research uses a descriptive method with a qualitative approach. The sample in this study was 30 respondents. The results of the study explained that based on the results of the direct effect of the Creative Economy, it has a positive and significant effect on Human Resource Management. The Creative Economy has a positive and significant effect on the Community Economy. Human Resource Management has a positive and significant effect on the Community Economy. Meanwhile, based on the results of the indirect effect of the Creative Economy, it has a positive and significant effect on the Community Economy through Human Resource Management.

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