Perception of Halal Tourism In West Sumatera Province And Its Implications On Decision Visiting After World Halal Tourism Award Tourists Of 2016

Elfitra Desy Surya; Ayu Kurnia Sari; Hendra Saputra;

Abstract

The purpose of this study was to examine the effect of perceived value, brand perception, perception of halal tourism prices on tourist visiting decisions to West Sumatra Province after being designated as the world halal toursm award 2016. The sample in this study were 160 respondents namely of Muslim tourists and Non Muslims visiting West Sumatra. Data analysis in this study is structural equation modeling (SME). Amos 21 version used in processing data. In this study, consumer perceptions are one of the important factors that stimulate subjective norms. Subjective norms are able to increase tourist visiting decisions to West Sumatra Province after being established as the world's halal toursm award. One contribution of this study is that consumer perceptions of halal tourism have an effect on increasing tourist visits to West Sumatra Province after being established as the world halal toursm 2016 award mediated by subjective norms.