The Effect of Knowledge and Motivation Toward Customers Decision on Jasindo Takaful Insurance Pematang Siantar

Puja Rizqy Ramadhan; M. Firza Alpi;

Abstract

This study aims untuk know and analyze the influence of knowledge and motivation partially and simultaneously against the decision of a customer Jasindo Siantar Takaful Insurance, The type of research is quantitative research methods. The population used in this study are customers of a private person Jasindo on Takaful Insurance Siantar branch of the 36 people.Samples were selected using census method. The Data was processed using multiple linear regression statistical tests. The results of this study that PROVEKnowledge Affect the decision of a customer on Jasindo Takaful Insurance Siantar, Similarly, the motivations that influence a customer's decision in at Jasindo Takaful Insurance Siantar, The knowledge and motivation affect simultaneously to the decision of a customer Jasindo on Takaful Insurance Siantar.