The Influence of Knowledge And Skills of Halal Tour Guide On The Satisfaction of Tourists In Padang City Mediated By Trust: A Case Study of Muslim Tourists

Sri Rahayu, Elfitra Desy Surya;

Abstract

Tourist satisfaction enables it to be created through quality and service with good skills by halal tour guides, tourists will get new knowledge and experience from the sights described by halal tour guides. If good service is provided, the image of tourism and halal tour guides will be able to fulfil the necessities and desires of tourists.The purpose of the present study is to investigate whether there is a significant influence of knowledge on tourism destination and tour guide skills toward the satisfaction of tourists, either partially or simultaneously. The type of study is associative that measures associations between two or more variables. Samples taken using questionnaires amounted to 61 tourists. The data analysis technique used in this study is the multiple linear regression analysis.The results of the study prove that partially knowledge has a significant effect on the satisfaction of tourists. However, partially the skills and beliefs of tour guides do not have a significant effect on the satisfaction of tourists. Meanwhile, simultaneously knowledge of halal tour guide has a significant effect on the satisfaction of tourists. Given the knowledge and skills of halal tour guides have a significant influence on the satisfaction of tourists in Padang City, the authors recommend the Halal tour guide incorporated in the PTG (Padang Tour Guide) should pay attention to halal tour guide knowledge factors on halal tour guides and skills.