Business Excellence Practices in Brunei Darussalam Halal Industry

Nor Surilawana Sulaiman, Nurdeng Deuraseh, Norailis Ab. Wahab, Rosnia Masruki;

Abstract

Over the past decades, the pursuit of business life has developed to excel in every aspect to gain competitive advantage. Since its inception, Business Excellence (BE) has assisted organizations to manage and review seven dimensions, which are leadership, planning, information, customer, people, process and results, all of which relate to sustainability. In addition, many organizations benchmark themselves against similar organizations to compare these seven dimensions. They are able to accelerate the process of change because they can refer to models from other organizations in guiding their changes. It is important to identify the best practices and industrial capabilities of halal products to penetrate the global halal market. Indeed, the halal industry in Brunei Darussalam is still worth to be examined at this point. This paper highlight the effect of using BE to help organizations to identify more opportunities and manage changes, which include training and educating existing employees. The research finds that the halal industries of Brunei Darussalam practice BE has a positive and significant effect on competitive advantages. The competitive advantages of the industries of Brunei Darussalam come from the proper utilization of ‘information’ and ‘people’. Through the seven key measures, BE could potentially create greater benefit and impact. The challenges are to increase the businesses’ capacity with significant collaboration between agencies, industries, and universities in both countries.