Analisis Pengaruh Jumlah Pelanggan, Tarif dan Promosi terhadap Pendapatan Industri Telekomunikasi (PT. Indosat OOredoo, PT. Telkomsel, PT.XL Axiata) Di Indonesia

Milla Naeruz;

Abstract

Nowadays, cellular phones are highly needed and become the necessities of life. The formulation of the problem was whether the factors of price/tariff, promotion, the number of customers, the influenced the competition (income) in telecommunication in Indonesia. The theory used in the research was the theory of micro economy and management which were related to income,  price, and customers. Secondary data were analyzed quantitatively in the numerical form and time series by using multiple eviews 7 models. They were gathered from books, journals, research results, and other sources which were relevant to this research. Dependent variable was income of telecommunication industry, while independent variables were tariff/price, the number of customers, promotion, and . The result and the conclusion of the research showed that the number of customers and tariff had the most dominant influence on competition, while  promotion  had insignificant influence on income. Therefore, the management of the company should be careful in identifying competitors and in making policies.