ANALISIS SALURAN DAN MARGIN PEMASARAN BERAS DI KECAMATAN SUKOREJO KABUPATEN PASURUAN
Abstract
One of the strategic and essential commodities in meeting the needs of human life is rice. High price fluctuations, weak people's purchasing power, and problems at the farmer level are crucial, including the length of the marketing chain and high marketing margins. This study aims to analyze rice's marketing channels and marketing margins in the Sukorejo sub-district, Pasuruan Regency. Location selection was carried out using the purposive sampling technique and sample selection using the snowball sampling technique. The results showed that there are three marketing channels for rice in Sukorejo District, Pasuruan Regency. The results of the marketing margin analysis show that Village Grinder has the highest margin value among all institutions involved in all marketing channels.
References
Basu Swastha. (2002). Manajemen Pemasaran. Edisi Kedua. Cetakan Kedelapan. Jakarta: Penerbit Liberty
Dahl, Date C. and J.W. Hamound. (1977). Market and Price Analysis. The Agricultural Industries.Mc.Graw Hill. Book Company. USA.
Haryani, Dewi, Tian Mulyaqin. (2013). Kajian Analisis Margin Pemasaran dan Integrasi Pasar Gabah/Beras diProvinsi Banten. Buletin IKATAN. Vol.3 No.1. 56-59
Hildayani, Ratih, Rustam Abd Rauf, Sulaeman. (2013). Analisis Pemasaran Beras di Desa Sidondo I Kecamatan Sigi Kabupaten Sigi. Agrotekbis 1 (5) : 485-492
Kotler dan Amstrong. (2011). Principle Of Marketing, 10th Edition/International Edition. New Jersey : Prentice Hall.
Krisnamurthi, B. (2006). Revitalisasi Pertanian : Sebuah Konsekuensi Sejarah dan Tuntutan Masa Depan. Revitalisasi Pertanian dan Dialog Peradaban. Penerbit Buku Kompas. Jakarta.
