PENGARUH BANKING SERVICE QUALITY (BSQ) TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH

Nurul Inayah;

  • Nurul Inayah Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara

Abstract

The research aims to analyze customer satisfaction based on the quality of service provided by the bank. This study uses a quantitative approach with Multiple Linear Regression analysis using Eviews version 8 software. The results show that there is a relationship between access to customer satisfaction, price on customer satisfaction, and tangible on customer satisfaction if partially reviewed. Likewise, it is also examined simultaneously the influence of access, price, and tangible on customer satisfaction. Therefore ease of access, affordability of prices, and the realization of physical facilities are highly recommended to create customer satisfaction. This can be a strategy in expanding the reach of the Islamic banking market share.

Published
2020-07-08
How to Cite
INAYAH, Nurul. PENGARUH BANKING SERVICE QUALITY (BSQ) TERHADAP KEPUASAN NASABAH PADA BANK SYARIAH. JEpa, [S.l.], v. 5, n. 2, p. 260-270, july 2020. ISSN 2527-2772. Available at: <https://jurnal.pancabudi.ac.id/index.php/jepa/article/view/913>. Date accessed: 19 jan. 2022.