TOURIST LOYALTY ON HALAL TOURISM

  • Slamet Widodo Universitas Sumatera Utara
  • Arlina Nurbaity Lubis Universitas Sumatera Utara
  • Prihatin Lumbanraja Universitas Sumatera Utara
  • Syafrizal Helmi Situmorang Universitas Sumatera Utara

Abstract

Tourism is one of the strengths of economic development in the service business sector which continues to grow and develop. People see vacations as a necessity, and not as a luxury in the current scenario. Tourist visits continue to increase, both from foreign and local. The relationship between Destination Loyalty and Customer Engagement, where Destination Loyalty is translated as customer loyalty to a destination, and Customer Engagement is translated as customer involvement or attachment to a destination, Destination Loyalty (Loyalty to tourist destinations), where tourists give more positive behavior towards halal tourist destinations and intend to revise and whether Customer Engagement has a positive and significant effect on Destination Loyalty. The type of research used in this research is explanatory research. The location of the research will be in Borobudur Temple, Prambanan Temple, Semarang Old Town, Merapi-Merbabu Nature Tourism and Kasunanan Solo Palace, Central Java Province. and the Excellence of Halal Tourism in the region, and Central Java as the flagship of the Halal Tourism Area. The research method used is Validity Test, Reliability Test, descriptive analysis, Inferential Statistics, and Structural Equetion Model.

Author Biographies

Slamet Widodo, Universitas Sumatera Utara

Doctoral of Management Department

Arlina Nurbaity Lubis, Universitas Sumatera Utara

Doctoral of Management Department

Prihatin Lumbanraja, Universitas Sumatera Utara

Doctoral of Management Department

Syafrizal Helmi Situmorang, Universitas Sumatera Utara

Doctoral of Management Department

Published
2022-08-08
How to Cite
WIDODO, Slamet et al. TOURIST LOYALTY ON HALAL TOURISM. Proceeding International Conference Keputeraan Prof. H. Kadirun Yahya, [S.l.], v. 1, n. 1, p. 13-23, aug. 2022. ISSN 2961-7960. Available at: <https://jurnal.pancabudi.ac.id/index.php/keputeraan/article/view/4271>. Date accessed: 22 june 2024.