AN ANALYSIS OF FAMILY BUSINESS MANAGEMENT BASED ON FAMILY FIRM REPUTATION
This research was conducted to find out how far the business management model is carried out by the family. The data of this study were obtained through a literature review. By looking at the existing literature, several comparisons of models for starting and running a family business will be obtained. The results of this study indicate that family business management has three aspects, namely business management, family management, and ownership management. The possibilities for cracks in the family business were found starting with the inactivity of the previous members in running the family business. The Family Firm Image factor consists of a depiction of family agreements, channels or channels used, member behavior that reflects values, and the history of family business sacrifices. If this is neglected then the family business will not be able to run well.
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