PENDIDIKAN KEWIRAUSAHAAN DAN PEMASARAN DIGITAL UNTUK PENINGKATAN KESEJAHTERAAN MASYARAKAT DESA GADA, GUNUNG SITOLI, NIAS

Abstract

The welfare of society is an inseparable part in the paradigm of economic development, economic development is said to be successful if the level of community welfare is as good as possible.inequality and inequality in people's lives are caused by the success of economic development without being accompanied by an increase in people's welfare. Data analysis was carried out through PLS-SEM using the SmartPLS 3 program. The results showed that entrepreneurship education has a positive and significant effect on digital marketing. Entrepreneurship education has a positive and significant effect on the welfare of society. Digital marketing has a positive and significant impact on people's well-being. Entrepreneurship education has a positive and significant impact on people's welfare through digital marketing.